DECAMOOND Brand Innovation Studio has been established in 2021 based on one decade experiences of founders and investors in the field of branding and brand strategic management. The main approach of Decamoond is representing a complete set of services corresponding to branding. Besides representing a complete set of branding services, Decamoond has tried to offer a professional level of services consistent with international standards. Decamoond’s attitude in branding activities and especially visual design is influenced by minimalism which is appeared in “Show, Don't tell!” sentence which is the motto of this Studio. This attitude and considering international standards corresponding is going to implement it in Decamoond as a new approach in branding.